At CafeMedia, I built and scaled two complementary content businesses: an in-house branded content studio and an original YouTube programming operation, connecting brands, creators, and audiences across the women's lifestyle space.

As the Executive Producer of CafeMedia Studios, a first-of-its-kind in-house branded content studio, I owned the editorial vision and creative execution of original content programs for CafeMom, MamásLatinas, and Vivala. Working closely with sales and business development teams, I was involved from the earliest stages of content ideation, client pitches, and RFP responses through creative development, production, and delivery. Much of our work was part of integrated marketing campaigns featuring influential parenting creators, developed in partnership with more than 100 leading brands, including Walmart, Target, Home Depot, OxiClean, Lil Critters, Buick, and Ulta Beauty. I built strong, lasting relationships with brand and agency partners while growing our production capabilities from an entirely in-house operation to a scalable model that included outside production companies. Across more than 40 original series, I helped turn brand objectives into engaging, audience-first storytelling that generated $2 million in incremental revenue.