RANDY ROTH
CONTENT STRATEGIST AND EXECUTIVE PRODUCER
PROFESSIONAL SUMMARY
Senior content strategy and production executive with 20+ years of experience leading high-performing creative producer and talent teams across connected fitness, branded content, and digital media. Skilled at bridging content, technology, and product development to scale groundbreaking programming for global brands, combining editorial sensibility with a data-driven mindset to build franchises that drive measurable engagement and retention. Proven track record developing on-camera talent into beloved, high-performing personalities and brands.
PROFESSIONAL EXPERIENCE
PELOTON INTERACTIVE, New York, NY
Director, Talent Producers April 2025 – August 2026
Revitalized talent development by implementing a data-driven performance feedback loop for 37 US-based instructors. Coached a bottom-tier instructor to become the #1 talent on the platform, anchoring a fitness franchise that engaged 80K members in its second installment.
Transformed the instructor support model by implementing a dedicated 1:1 producer-talent pairing structure, unifying instructors’ brand identities across 20 fitness modalities, social channels and events, fostering a culture of innovation and collaboration.
Recruited and led a high-performing 7-person producer team, developing content frameworks that elevated on-camera talent through targeted programming and enhanced storytelling across 250 classes a week, generating over 1.25M workouts a day.
Pioneered Peloton’s first global instructor brand assessment process, aligning cross-functional stakeholders on instructor positioning and growth; standardized talent development and enabled the successful launch of 20+ new series and programs tailored to specific member cohorts.
Drove a 28% increase in monthly workouts per member by executive producing high-impact, specialty programming with celebrities, artists and pro-athletes (Cynthia Erivo, Lil Jon, Mel Robbins).
Leveraged partnerships with entertainment outlets (Bravo, BET, Magic Mike Live), and medical institutions (HSS, Respin) to create first-of-its-kind fitness content that boosted member retention and affinity.
Senior Executive Producer, Cycling, Tread and Row August 2020 – April 2025
Spearheaded global content strategy across three connected fitness products and Peloton Outdoor, leading producer teams behind the development and execution of live and on-demand classes and over 60 ongoing fitness franchises that increased member engagement by 169%.
Scaled Peloton’s content ecosystem to 30K+ classes and 40M+ monthly workouts by implementing a members-first, data-backed strategy that optimized content opportunities and elevated instructor brands.
Enhanced class experience and production aesthetic by optimizing instruction, storytelling, and music curation; partnered with cross-functional leaders in Production Engineering, Operations, and Design to modernize visuals, sound, set design, and lighting.
Developed groundbreaking class formats — including ‘LOL, Cody’ — that integrated celebrities and athletes (Oprah, Mariah Carey, Lil Jon, Josh Hart, Lizzo) and live competitions such as ‘Alex Toussaint’s Ride to Greatness’ and ‘The Peloton Tri.’
Modernized production workflow by introducing cold opens, video roll-ins, real-time leaderboard challenges, and global co-teaching capabilities.
Partnered with Product and Marketing to launch Peloton Row, achieving 60K users and 1.23M+ initial workouts in year one; developed a proprietary coaching approach and comprehensive class curriculum delivered by a newly recruited instructor cast.
Directed a high-performing team of 15 producers, overseeing programming and editorial content for 30 US-based instructors, and empowered team creativity and career growth through clear goal-setting and structured feedback for all pitches and pilot developments.
Executive Producer, Cycling October 2018 – August 2020
Directed strategy and production for Peloton’s largest hardware category, overseeing 250+ live cycling classes per month and driving significant platform growth through strategic content innovation.
Architected a comprehensive talent and programming strategy that defined key content verticals, leveraged market trends, and transformed 14 instructors into celebrity influencers — a critical driver of Peloton’s rapid growth and industry leadership.
Engineered the ‘Live from Home’ content strategy during COVID-19, spearheading creative direction for hundreds of remote broadcasts while establishing rigorous production standards for quality and editorial excellence.
Orchestrated relocation to the state-of-the-art, $50M PSNY production facility, establishing live-production protocols and operational best practices, and defined the visual and creative language of the Cycling modality, including camera-cutting and production design.
Spearheaded high-visibility partnerships, including The Peloton All-Star Rides and The Last Dance Ride with ESPN, overseeing end-to-end production and fostering strategic relationships with key internal and external stakeholders.
Partnered cross-functionally with Product, UX Research, and Marketing to develop, test, and launch Bike Bootcamp, driving significant product adoption in tandem with the Bike+ release.
Championed instructor-led content development, launching inaugural marquee series Sundays with Love, The Jess King Experience, and XOXO, Cody, partnering with Marketing and Creative teams to build distinct visual identities and promotional campaigns that maximized audience engagement.
CAFÉMEDIA, New York, NY
Executive Producer, Cafemedia and Cafemom Studios October 2011 – September 2018
Founded and scaled CafeMedia’s branded digital content studio, partnering with Sales leadership to pitch and produce customized content for 100+ global brands across the parenting, beauty, food, and home verticals.
Designed 360-degree content strategies in partnership with internal Sales and Client Relations teams, directly generating $2M in incremental revenue from repeat business.Spearheaded end-to-end development of 40+ sponsored video series (550+ videos) in English and Spanish, delivering 150M+ views and driving measurable marketing results through organic product integration.
Directed production operations for three lifestyle platforms — CafeMom, Mamás Latinas, and Vivala (92M+ monthly unique visitors) — overseeing the full lifecycle from ideation to distribution while building strategic external partnerships.
Led multi-disciplinary creative teams (writers, producers, field crews, editors, designers) alongside external production partners to ensure premium video delivery, consistently meeting tight deadlines and budget constraints.
Cultivated a robust network of influencers and on-camera talent to host original lifestyle series, driving significant audience expansion through coordinated social and blog distribution.
Directed development and production for 27 original lifestyle series within one year, launching and scaling the CafeMom Studios YouTube channel to 100K+ views — leading the full production lifecycle from ideation and casting through final delivery and promotion while managing rigorous timelines, budgets, and talent acquisition.
Cultivated strategic partnerships with external production houses, overseeing cross-functional creative teams (producers, directors, crews) to ensure all deliverables consistently met brand standards and quality benchmarks.
DOGMATIC, New York, NY
Supervising Producer and Show Runner January 2006 – August 2011
Recognized as top producer at award winning creative agency producing, leading end to end production of keynote videos, EPKs & sizzle reels for global brands including Gucci, Lancome, Pepsico, Saks Fifth Avenue and Williams-Sonoma.
Produced 177+ branded digital content episodes across four major series for MSN.com, partnering with global brands including Kellogg’s, Procter & Gamble, Kraft and Tylenol to create lifestyle, talk, and wellness programming.
Served as the client’s main production contact, developing and producing creative visions for each media and social media initiatives.
Supervised and provided creative feedback to all creative teams, including writers, producers, editors, and graphic designers, to ensure delivery of the highest-quality product.
EDUCATION
University of Michigan, Ann Arbor
Bachelor of Arts, History