At Peloton, I helped shape the content strategy and creative vision behind one of the most influential fitness content platforms in the world. As Director of Talent Producers and Senior Executive Producer across Bike, Tread, and Row, I led high-performing teams responsible for thousands of daily live and on-demand classes, while executive producing hundreds of original series, signature franchises, and special programming. My approach centered on understanding what made each instructor unique and developing content, experiences, and creative platforms that amplified their individual brands and turned them into stars with devoted fan bases. I pushed the boundaries of what fitness content could be, raising the bar for production quality, visual aesthetics, storytelling, and celebrity guest appearances. By bringing entertainment, culture, and fitness together in ways the industry hadn't seen before, we transformed everyday workouts into must-see programming and helped build a truly differentiated global content experience.