I turn big ideas into breakout content,

shape talent into stars,

and convert audiences into superfans.

Great content starts with a big idea, the right people, and someone who knows how to bring it all to life. That's where I come in.

Hi, I’m Randy!

Most recently, I helped shape the content engine behind Peloton, turning fitness instructors into stars, big ideas into signature franchises, and workouts into experiences millions of members kept coming back for. As Director of Talent Producers and Senior Executive Producer across Bike, Tread, and Row, I helped build a global fitness content powerhouse through ambitious creative, talent development, and production at scale.

But Peloton is just one chapter. I'm a content strategist, executive producer, and professional idea-bringer-to-life with 20+ years of experience dreaming up, building, and producing content across just about every format imaginable—from documentaries and long-form programming to short-form video, digital series, and live experiences. I've built content studios, launched YouTube programming, developed talent, and created franchises across both scripted and unscripted worlds.

My career began in the fast-paced world of news production at ABC News and CNN, where I developed the editorial instincts and storytelling standards that still drive my work. Since the early 2000s, I've also been deeply immersed in branded entertainment, partnering with leading brands and agencies to create content that connects with audiences and delivers for businesses. My creative playground spans wellness, parenting, fashion, home, food, sports, pop culture, reality, and comedy. I'm equally comfortable developing the big idea, pitching the client, shaping the creative, and rolling up my sleeves to get the production across the finish line.

I love building things from the ground up, bringing great people together, and leading high-performing teams that know how to make ambitious ideas happen. Juggling a dozen productions at once? That's when I'm in my element.

I bring the vision to see what's possible, the experience to know what works, and the production chops to make it happen.

If you're dreaming up something ambitious, looking for a fresh perspective, or just think we could make something great together, I'd love to hear from you. I'm always up for a good idea and an exciting new collaboration!

My Expertise

Digital Content Strategy • Executive Producing • Talent Development & Coaching • Original Series Development • Data-Driven Programming • Brand & Celebrity Partnerships • Sponsored Series • Creative Direction • Storytelling • Product Integration •. Influencer Marketing • Social Strategy • Audio & Podcasts • Cross-Functional Leadership • Creative Producer Team Building & Management • Live Events • Budget & Resource Management • Client Relationships

Peloton Classes and Series

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YouTube Series

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"Randy is a thoughtful, creative, and highly engaged leader who genuinely invests in her team. She helped build an organization of producers trusted to take on ambitious—and sometimes seemingly impossible—projects. The signature series, marquee programs, new fitness formats, and community moments she spearheaded are a testament to her creativity and leadership."

Meg Pope, Peloton
"Randy is someone who is genuinely energized by creative development. She was always the person I wanted in the room when we were brainstorming because she had a natural ability to push an idea further, challenge the obvious path, and encourage everyone around her to think bigger. Her enthusiasm was contagious, and she had a particular talent for making others feel excited and invested in the creative process."

Samantha Horowitz, Peloton
"Randy is incredibly talented at what she does and has a great instinct for creating premium content that connects with the audience. She brings a strong work ethic to everything she takes on, and she’s someone you can always count on to get the job done and done well."

Tony Calandra, Peloton
"She is an incredibly creative and driven leader with a unique ability to see the broader picture, understanding not just the content itself, but the audience, talent, brand, and the larger creative vision behind it. She knows how to take an idea, find what makes it special, and bring the right people and perspectives together to develop it into something meaningful."

Alexis Renee Frank, Peloton
"We collaborated on countless productions together during my tenure at CafeMedia and each one was executed with ease and an acute attention to detail. No stone goes unturned when Randy is running the show. Although each project is extremely niche, she is always able to deliver the perfect solution with an immense amount of creativity and organization. Randy is not only great behind the scenes, clients love working with her as well because her passion for the productions are infectious."

Jillian Rainer, Cafemedia
"She was, unequivocally, the best leader and supervisor I have ever had. She not only has a fantastic creative vision but she also possesses the all-too-rare ability to communicate that vision in ways that inspire and rally her team (and clients, for that matter). She is a superb Executive Producer, able to oversee every single aspect of production, from conception to completion with passion and an attention to detail that is second to none without sacrificing the overall vision and strategy of the project."

Gusta Johnson, Cafemedia
"Randy is an ace showrunner and producer. I hired her as showrunner for a Kellogg's-branded web series on MSN and would hire her again in a heartbeat. Randy did a terrific job of developing and producing content that engaged audiences while delivering terrific results for Kellogg's. If you need a highly creative and versatile producer who can reliably deliver high quality, high volume work, I highly recommend Randy. They call her Rockstar Randy Roth for a reason!"

Steven Wiens, MSN.com
"Randy is both a pro at video production and a pleasure to work with. From start to finish, I knew any show in her hands would be well-executed, without a single detail overlooked. I could throw anything her way from a comedic game show shot on the street to a large brand-sponsored studio talk show and know she would deliver a high quality production on time and on budget. She's got a great instinct for content strategy and keen eye for editing. Talent, crews and brands all love working with Randy, too."

Tracy Odell, Cafemedia
"Randy and I worked closely together to produce over 30 hours of digital programming. Whether it was a studio show produced in NYC, or a field series shot in LA - I was constantly surprised by Randy’s versatility, and ability to executive produce across different formats. She effortlessly steered the creative of all projects, and always had an innovative solution to any issues. She’s massively organized, and knows how to prioritize and execute each detail."

Brandon Arolfo, StudioNow